Ezine advertising is one of the best ways to drive targeted traffic to your website. Of course you have to put it all together properly, but once done then that is when the magic can happen. So then it becomes a relatively simple process of using the solo ad vehicle for your online business. Advertising is a challenge for most people especially if they have not had any kind of copywriting training. So obviously your ads will have a better conversion rate if you attend to that fact. As for this moment, we have a short introduction about running ezine solo ads.
As you learn more about this method, you will discover that you must perform background research about the ezines. Most ezine publishers are honest, so that means a few of them are not - be forewarned. In order to avoid such a trap, do your homework first. Once you subscribe to the ezine, analyze what kind of content it sends it out.
Analyze the ads that come through, and then just get some kind of idea about the ezine in terms of high or low quality. You should take note of how many times the ezine is sent out because a list can become burned out. This will give you a fair idea if the ezine is worth advertising in or not.
Most ads will benefit when they contain something that connotes urgency or that the reader will miss out on something if they do not act. There are lots of creative ways you can achieve this, but just be sure it sounds believable and is real. The keyword here is 'now', don't assume they'll get it on their own, you need to bring in the urgency. A high percentage of people will merely bookmark something, like sales copy, and then that will be the last time they ever think about it. None of this came about after the internet was born, but rather it was discovered and tested hundreds of times from direct response advertising.
The basis for increasing your response from any ad is the science of testing and optimizing. If you fail to do that, then all you are doing is taking a wild guess. Once you have done this several times, you will see how easy it really is. Perhaps the smartest thing for you to do is explore this and learn more. Think about testing just your headline, and that will make anything you write more powerful.
We bet you never thought about the value of placing ads in ezines owned by other people. So do not ever think that just because you do not have an email list that you cannot get in the game. Also, be sure to put some kind of tracking in with your ads so you can measure your traffic, etc. A lot about success is with your mindset, so envision your goals and then set about to make them a reality.
As you learn more about this method, you will discover that you must perform background research about the ezines. Most ezine publishers are honest, so that means a few of them are not - be forewarned. In order to avoid such a trap, do your homework first. Once you subscribe to the ezine, analyze what kind of content it sends it out.
Analyze the ads that come through, and then just get some kind of idea about the ezine in terms of high or low quality. You should take note of how many times the ezine is sent out because a list can become burned out. This will give you a fair idea if the ezine is worth advertising in or not.
Most ads will benefit when they contain something that connotes urgency or that the reader will miss out on something if they do not act. There are lots of creative ways you can achieve this, but just be sure it sounds believable and is real. The keyword here is 'now', don't assume they'll get it on their own, you need to bring in the urgency. A high percentage of people will merely bookmark something, like sales copy, and then that will be the last time they ever think about it. None of this came about after the internet was born, but rather it was discovered and tested hundreds of times from direct response advertising.
The basis for increasing your response from any ad is the science of testing and optimizing. If you fail to do that, then all you are doing is taking a wild guess. Once you have done this several times, you will see how easy it really is. Perhaps the smartest thing for you to do is explore this and learn more. Think about testing just your headline, and that will make anything you write more powerful.
We bet you never thought about the value of placing ads in ezines owned by other people. So do not ever think that just because you do not have an email list that you cannot get in the game. Also, be sure to put some kind of tracking in with your ads so you can measure your traffic, etc. A lot about success is with your mindset, so envision your goals and then set about to make them a reality.
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