get paid 3% daily up to 150% for 50 days. no sponsoring requirements. earn upto $10,000 /position get paid 3% daily up to 150% for 50 days. no sponsoring requirements. earn upto $10,000 /position get paid 3% daily up to 150% for 50 days. no sponsoring requirements. earn upto $10,000 /position

Saturday, 31 December 2011

Eleven Secrets of Powerful Website Landing Pages

By Carolyn Frith


You've doubtless read them. Those never-ending web landing pages that draw you in with a promise, build your dream, and inspire you to open your wallet and buy.

You understand it's excellent copywriting. You'd like to be able to create copy like that and double or treble your product or service's sales. Here are eleven secrets to help you.

1. Knowing the prospect

The copywriters might not know you personally, but they know the characteristics of their target buyers, what keeps them makes them toss and turn at night, what they are passionate about, and what they want to accomplish.

2. Selling the dream

They sell the dream. Here's an example. 'Imagine being able to write website copy that has the power to double or treble your revenue. Take this online course and you'll be able transform your writing into sales copy that works like magic to convert your website's visitors into clients. '

This copy goes to the heart of what the prospect wants to achieve. And that's how excellent copywriting draws you in.

3. Painting a Picture

They paint a picture in your mind. Here's another example. 'Instead of working hour after hour to sell your products or services while you sacrifice time with your spouse and kids you could create a website chock full of potent copy that sells 24/7. You'll no longer be confined in the office day in and day out, and perhaps can spend time holidaying in St. Lucia, sunning on the beach and drinking exotic punch concoctions.'

4. Building Trust

You can notice trust building elements woven through strong landing-page copy. It might be mini case studies of prior successes, testimonials, or the credentials of the business that created the product.

5. Limiting Supply

Marketing gurus and copywriters always find a convincing reason to restrict supply. It's what's called the 'scarcity principle'. If something's hard to get, you want it.

6. Creating a Deadline

You'll also find that there's typically some sort of bonus for acting now rather than later on. Marketers need to do something to push past procrastination.

7. Appealing to the Ego

Here's an example of an ego booster. 'Your buddies will admire your success. Your folks will be thankful for the comfort and security your achievements bring to them. '

8. Answering Objections

The next sentence answers predicted objections. 'We help you step by step through the copy for your first landing page. If you don't increase your website conversions by 25%, you'll get your money back. '

9. Reducing the Risk

Reducing the risk is another common method to boost sales conversions. Decrease the risk to your buyer just like I did in the above money back guarantee.

10. The Power of 'Yes'

When you're selling someone, you would like them to be thinking 'yes, yes, yes.' Then when they eventually get to the question of whether or not they should buy, they're already thinking 'YES.' So include some yes statements. 'Yes you can do this. Yes we use proven techniques which have been tested with over 530 students.'

11. The More Copy, the More Convincing

We're in a period where we're told to keep it short. But the higher the price of the item that you're selling, the more copy you'll need to sell it.

Try out these pointers to power up your copywriting and boost your sales or just call a professional website copywriter to discover how they can help you.




About the Author:



No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...