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Saturday 31 December 2011

Overcoming Writers' Block (part one)

By Owen Jones


If you are writing pieces in order to promote web sites, either your own or those of someone else for a fee, the first thing to do is select subjects that you are at least slightly interested in. Let's take for granted from here on that you are composing to support your own web sites.

Well, presumably you would not have commenced a website on a subject that you know nothing about and have no interest in. I have tried writing on topics I know little of and, although it can be done (500 words is not a lot), I do not think that I have ever been really content with the results.

So, let's begin by picking a site that is interesting to us, but is not so middle-of-the-road that you have no opportunity of ranking on Google for a few niche words.

The most popular subjects are: love, health, sport, cars, insurance, travel, fashion and dieting but you would be hard pressed to earn any money from sites in those areas because they are snowed under by people with far more resources than you or I.

Therefore, you have to step back a bit. Choose one of the above and drill down until there is much less competition, but stay within your interest group.

For instance:

Love: I am married to a Thai girl, so I could have a website on mixed marriages, mixed race marriages, Buddhist-Christian relationships in marriage (or dating), living in Thailand with your Buddhist wife, etc, etc.

Health: diabetes is a big killer in our village. The issue is too big, but what of cooking for an aging diabetic, Asian diabetic recipes, canine diabetes mellitus etc, etc?

Sport: I have no real interest in sport, but I could compose a site on where to go in London during the 2012 Olympic Games.

Cars: no interest again, but I am interested in the technology of hybrid vehicles This could be further refined to hybrid cars or motorcycles from one country of continent.

I won't go through the remainder of the list, but I think that I have illustrated the tactic. Then you need keywords that people use to look for websites on these subjects. Enter 'Google keyword tools' into Google and you will see a assortment of free keyword tools to help you find the best ones.

Then, you purchase a URL that matches one of those keywords - hopefully the one that is most sought for every month. You will require at least five interesting pages of about 500 words each for your new web site to have a lot of chance.

Then you will require at least two or three pieces to advertise each page. These articles will get you backlinks which will help your website rise to page one on Google for your keywords. Therefore, you need 10-15 keyword (phrases) for every fledgling web site.

I create two-three websites at a time, because variety makes writing easier. It is hard to come up with 10 original pieces and five web pages in five days, but not so difficult to write 20 articles and 10 web pages in 10 days. The readers will not be so bored either.

Although the web site has to be interesting to you for you to be able to write so a lot about it, it also has to be interesting to others or you are writing for your own pleasure and no money. However, judging what will be a successful website is impossible.




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