Perhaps you are convinced that article marketing will work wonders for your Internet business but you are unsure as to what topics you should write about in those articles. What should be your focus?
To help you choose a direction and topic for your articles, there are some easy ways to do so. These include,
Any ideas what your customers need to know? Things you should think about must include common questions that your customers or potential customers ask or what aspects of your particular business confuse the newcomers. For example, perhaps you have an online pet store. When you write articles, they can address topics such as how to prepare your home for a new puppy (cat, bird, fish, etc.), what supplies you need to welcome home a new cat, how to choose a vet or even how to know when you need a vet. You shouldn't try to sell here. Providing important and useful information is a better option and you will gain interest and respect which will in turn result in far more customers than a direct sales approach.
Another thing you can do is check out some forums where people interested in your topic visit and post questions: Determine what the common questions and topics are being addressed. Look at novice users and expert users alike. In order to address each audience, you should write different articles.
What exactly did you want to know when you started out? How about if you write a series of articles addressing topics that you now understand but wish you did in the beginning?
Do a keyword search. A keyword research tool and search for keywords related to your topic is what you can use. Keywords or searches are what you can use as the springboard for articles in your niche.
You really can write articles about anything that interests you or strikes your fancy, but the most effective article marketing campaign for your business will be built around content-rich, keyword-targeted articles of interest to your core audience of potential customers.
Remember, you are not only working to obtain links but also to set yourself up as an expert in this field and to build a long-term relationship with customers so not only will you make a sale today, but tomorrow and next week and next year. That is exactly how you build an Internet business.
To help you choose a direction and topic for your articles, there are some easy ways to do so. These include,
Any ideas what your customers need to know? Things you should think about must include common questions that your customers or potential customers ask or what aspects of your particular business confuse the newcomers. For example, perhaps you have an online pet store. When you write articles, they can address topics such as how to prepare your home for a new puppy (cat, bird, fish, etc.), what supplies you need to welcome home a new cat, how to choose a vet or even how to know when you need a vet. You shouldn't try to sell here. Providing important and useful information is a better option and you will gain interest and respect which will in turn result in far more customers than a direct sales approach.
Another thing you can do is check out some forums where people interested in your topic visit and post questions: Determine what the common questions and topics are being addressed. Look at novice users and expert users alike. In order to address each audience, you should write different articles.
What exactly did you want to know when you started out? How about if you write a series of articles addressing topics that you now understand but wish you did in the beginning?
Do a keyword search. A keyword research tool and search for keywords related to your topic is what you can use. Keywords or searches are what you can use as the springboard for articles in your niche.
You really can write articles about anything that interests you or strikes your fancy, but the most effective article marketing campaign for your business will be built around content-rich, keyword-targeted articles of interest to your core audience of potential customers.
Remember, you are not only working to obtain links but also to set yourself up as an expert in this field and to build a long-term relationship with customers so not only will you make a sale today, but tomorrow and next week and next year. That is exactly how you build an Internet business.
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