Online marketing is a concept that perhaps is as old as the Internet itself. It is one of the intriguing technologies and ways of life that were made possible by the invention of the Internet and its being made available to the general public. Business promotion did exist before then, but none of the modes used could reach as many people and as easily as the Internet is doing today.
This way of promoting business is very wide and new models come up each and every day. One of the main methods is Search Engine Optimization, SEO. Other methods are such as social book marking, internet advertising, writing articles and email advertisements. These are techniques almost every marketer uses but there are many others.
SEO is concerned with making the website of the business more visible on the search engines. This is done by improving its relevance to its main keyword using techniques like content optimization and back linking. The aim to make sure that it appears high as possible on the results page for a particular keyword.
Sending promotional email messages to recipients who are in whichever way related to the business niche is what comprises email marketing. Lists of recipients are shared between business owners whose companies occupy the same niche. Spam filters, however, have increasingly limited the effectiveness of this method.
Another main technique is web advertising. A business owner can have ads placed on other websites of the same niche or even on the Search Engine Results Page for the main keyword. These advertisements may be placed for free or charged accordingly.
Writing articles is yet another mode of online marketing. It is quite true that developing lots of unique content is the most effective way of promoting a business website. Under the categories provided by ezines and article directories, a business owner can choose to write and deploy promotional articles. Interested readers are then channeled to the website through links placed in the resource box.
This way of promoting business is very wide and new models come up each and every day. One of the main methods is Search Engine Optimization, SEO. Other methods are such as social book marking, internet advertising, writing articles and email advertisements. These are techniques almost every marketer uses but there are many others.
SEO is concerned with making the website of the business more visible on the search engines. This is done by improving its relevance to its main keyword using techniques like content optimization and back linking. The aim to make sure that it appears high as possible on the results page for a particular keyword.
Sending promotional email messages to recipients who are in whichever way related to the business niche is what comprises email marketing. Lists of recipients are shared between business owners whose companies occupy the same niche. Spam filters, however, have increasingly limited the effectiveness of this method.
Another main technique is web advertising. A business owner can have ads placed on other websites of the same niche or even on the Search Engine Results Page for the main keyword. These advertisements may be placed for free or charged accordingly.
Writing articles is yet another mode of online marketing. It is quite true that developing lots of unique content is the most effective way of promoting a business website. Under the categories provided by ezines and article directories, a business owner can choose to write and deploy promotional articles. Interested readers are then channeled to the website through links placed in the resource box.
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