When I do new product development projects, I'm paid to come up with innovative concepts that my clients can commercialize. Since creative thinking is an important part of my job as a marketing strategy specialist who runs one of the best marketing consulting firms in Atlanta and beyond, you can be completely sure that I've got a few tricks up my sleeves. Today, I am going to unveil a secret that no other creative thinking consultant has shared with you:
To be creative, you've got to give your brain what it needs for peak performance, something it's sometimes low in our go-go-go world: adequate rest & proper hydration. You simply can't deliver remarkable levels of creativity when you are in a state of habitual sleep debt & dehydration.
Wait a minute- - that's it?!
That's the massive "secret" that no other guru has told you? !
Quickly now, how do you feel? Disappointed , irritated, a bit betrayed, and perhaps even a small bit grumpy?
Good.
Because this brief article isn't actually about creativity: it's about a basic aspect of buyer psychology, the one which you're experiencing at this very moment.
Now, we should certainly be clear: the creative thinking "secret" I shared with you is 100%valid, and it's an important one that works- - but it's NOT what you wanted to hear, is it?
What you wanted was some exciting, new, "insider" magic trick.
Something "sexier", something with a bit more sizzle. Although you may have questioned my sanity, you most likely would've been much more happy if I said that the hidden secret to innovation is to get into a silver space pod, gargle 10 oz. of Bolivian ju-juga juice, and quack like a duck.
That's just the way our brains work. We lust after those tasty insider techniques and short-cuts which will move us ahead with less work (or at least less drudgery). While it's fine to pick up tips, tricks, and techniques along our journey- - and indeed we should- - our first task is to become brilliant in the basics, and that means plowing ahead with determination and perserverance. But oh, how we crave excitement!
What does this today's exercise into customer expectations mean for your business?
When we understand the way our buyers' minds work, we can use that knowledge in an ethical way to get the results we're striving for. Remember that old saying: "sell the sizzle, not the steak"? When you come up with the best new goods & services you can, understand that your consumers, buyers, and clients subliminally need you to offer them a little "sizzle" as well. From a psychological perspective, adding that little extra bit of flourish to a top-notch product ups your audience's overall satisfaction & pleasure, so do it! If you're marketing from a place of integrity, you ought to have no qualms about adding a some magic to your approach. Give it a spin-- and see how it works for you!
About the Author:
Marie Elwood runs an Atlanta marketing consulting firm that helps large companies achieve their marketing objectives.
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