When was the last time you read an article telling you that you didn't have to market a certain way? If you're thinking back and finding it hard to recollect you are not alone. My mind is blank too!
Do you really need Twitter? Facebook? Google Plus? LinkedIn? Links? Local Marketing? Press Releases? Article Marketing? SMS Campaigns? Direct Mail? TV Advertising?
The answer's 'No'.
I know the ballyhoo and I know you need to do all that you can to drive your business forward though not at the expense of the sanity of the business owner.
No sanity, no business. And I've got to tell you this stuff drives regular small business owners nuts. Rather than providing solutions to issues it causes issues, but maybe that's the point if you're a Plymouth marketing agency in Devon attempting to get a foot in the door to sell your services.
If you put 20 frogs in a box you are going to create chaos. If you but 20 ideas into a human's head you're going to do something similar but the difference is that frogs don't run companies so that they can afford to go loony.
If you don't do all this stuff your business isn't going to implode. If you take the bait and try doing all this stuff at once your state of mind will suffer and you will not do you business any favours.
If everyone in the world is telling you that you need to get into the new hottest thing or your business will suffer, listen to me, you do not.
Here is what you do as an alternative.
Break down the purchasing cycle: Interest, Research, Trial, Purchase is a very basic one but use whatever works for you.
Next think about what you need to support each phase and consider how all of these new marketing strategies can support a single phase - they do not all have to do the same and the same time.
Start to consider applying marketing channels you hear about to support your clients purchasing cycle in a way that is reasonable to you.
Next go out and get some advice on implementation and inspire the marketing agency you speak to have a discussion about how what they know can be employed to support your business in a way that you are feeling is reasonable.
Do not feel you have to do everything or suffer. Ensure technology works for your business. Identify your needs and then find which tools support you.
Do you really need Twitter? Facebook? Google Plus? LinkedIn? Links? Local Marketing? Press Releases? Article Marketing? SMS Campaigns? Direct Mail? TV Advertising?
The answer's 'No'.
I know the ballyhoo and I know you need to do all that you can to drive your business forward though not at the expense of the sanity of the business owner.
No sanity, no business. And I've got to tell you this stuff drives regular small business owners nuts. Rather than providing solutions to issues it causes issues, but maybe that's the point if you're a Plymouth marketing agency in Devon attempting to get a foot in the door to sell your services.
If you put 20 frogs in a box you are going to create chaos. If you but 20 ideas into a human's head you're going to do something similar but the difference is that frogs don't run companies so that they can afford to go loony.
If you don't do all this stuff your business isn't going to implode. If you take the bait and try doing all this stuff at once your state of mind will suffer and you will not do you business any favours.
If everyone in the world is telling you that you need to get into the new hottest thing or your business will suffer, listen to me, you do not.
Here is what you do as an alternative.
Break down the purchasing cycle: Interest, Research, Trial, Purchase is a very basic one but use whatever works for you.
Next think about what you need to support each phase and consider how all of these new marketing strategies can support a single phase - they do not all have to do the same and the same time.
Start to consider applying marketing channels you hear about to support your clients purchasing cycle in a way that is reasonable to you.
Next go out and get some advice on implementation and inspire the marketing agency you speak to have a discussion about how what they know can be employed to support your business in a way that you are feeling is reasonable.
Do not feel you have to do everything or suffer. Ensure technology works for your business. Identify your needs and then find which tools support you.
About the Author:
By Stephane Kolinsky, owner of Springboard Outsourcing mobile website developer in Plymouth Devon, as well as marketing local marketing services also provided so visit our site to find out more.
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