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Wednesday 22 February 2012

Regarding Political Campaign

By Herb Kohler


If you ask any politician or aspiring politician, you'll hear the same complaint that the worst part of running for office is the requirement that they have to make money from their donors. It is often unnatural and quite uncomfortable to do, but it nearly impossible to pull off a local election victory without going to those who can give and asking for some money for your campaign funding. Once you decide that you are going to attempt to win a local political office, you should try using the tips and tricks in this article in order to be as effective as you can be with your political fundraising.

Keeping a standard message or theme amongst your print/internet advertising and your promotional items can also be useful. This will reinforce your platforms in voters' minds. You must make sure that the promotional items tied to your campaign are items that could be useful to a household on a day-to-day basis. This way, you are providing something that will reinforce your campaign theme regularly.

The best protocol for this type of event is to make it a very fun environment and to encourage people to contribute whatever they can, no matter how small the sum. Along with the money and the experience you'll develop for yourself, the campaign fundraiser will give your close supporters a chance to really give you a boost of momentum and encouragement.

Once you've accomplished the first task of making a few dollars and building your charisma, you'll need to then begin to send letters to prospective voters in your area who you think might contribute to your local campaign. The most likely donors will be those who signed the petition for your nomination, those who are registered with the same political party as you, and the people in town who already know you. From this list of names, you will send each of them a short letter that asks for contributions and explains why you are asking (always send a self-addressed, postage-paid envelope for them to mail back a check). Though the postage for these letters can start to make a dent in your budget, just a few donations as a result of your efforts will immediately pay off what you've spent, and then some. Even for those people who are unable or unwilling to give you their money, your name still gets stuck in the mind.

Finally, you should hold one more fundraising event toward the end of your campaign that will help solidify your budget and get the word out about your campaign one more time. It may be difficult, but with a little bit of confidence and persistence, you can certainly fund a successful local campaign.




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