Toward the end of Feb, USA Today learned in a talk with Ma June, the founder of the Institute of Public & Environmental Affairs, that Apple agreed to third-party reviews of its suppliers after the Institute and other organisations reported various examples of environmental abuse, which include accidental and intentional hazardous-waste pollution. The described events significantly degrade the health of the planet, and risk the basic safety of the workers and locals. But the reports also open a door to a path of revolution that may crown Apple as the "different" company it's always tried to be.
Last year, Apple surpassed Exxon as the planet's largest company. That puts the company in a position that few have known, but even fewer take any action to revolutionize the industries and markets that helped become the most important and the absolute best. That sort of change is usually forced in by the masses. In this specific situation, Apple has won over the masses and especially those creative, liberal-minded individuals that ponder about human rights and enviornmental preservation.
As significantly, Apple is a company beloved by the masses, and the masses do not wish to think about Apple as some sort of slave driver, but like nearly every other company that outsources its hard labor to the Far East, it is. The masses (and especially those creative, liberal-minded people) will not stand for it, but Apple is the kind of company that thinks forward and is extremely content to abandon old, ineffectual or illogical methods.
Obviously, it might be sensible of Apple to milk this amazing opportunity to permanently win the hearts and minds of people around the planet as an environmental and human-rights hero. To do anything less would lose some fans, and Apple will continue to be seen as an evil , shameless and greedy company just like any other one out there. But to change the world for the least of us, that would ensure Apple's dominance as a (positive) world changer and possibly even a nation builder, which is the best kind of press any company can have.
An industrial revolution on a worldwide scale with a spotlight on the environment and the basic rights of the lowest-level workers are Apple's next step to eventually become the world-changing company its founders have always hoped it'd be. Of course, Apple has modified the world with its products by rethinking the way we work, relax and play, but that change is only superficial if it rides on the backs of slaves and destroys the resources that enable us to exist.
Last year, Apple surpassed Exxon as the planet's largest company. That puts the company in a position that few have known, but even fewer take any action to revolutionize the industries and markets that helped become the most important and the absolute best. That sort of change is usually forced in by the masses. In this specific situation, Apple has won over the masses and especially those creative, liberal-minded individuals that ponder about human rights and enviornmental preservation.
As significantly, Apple is a company beloved by the masses, and the masses do not wish to think about Apple as some sort of slave driver, but like nearly every other company that outsources its hard labor to the Far East, it is. The masses (and especially those creative, liberal-minded people) will not stand for it, but Apple is the kind of company that thinks forward and is extremely content to abandon old, ineffectual or illogical methods.
Obviously, it might be sensible of Apple to milk this amazing opportunity to permanently win the hearts and minds of people around the planet as an environmental and human-rights hero. To do anything less would lose some fans, and Apple will continue to be seen as an evil , shameless and greedy company just like any other one out there. But to change the world for the least of us, that would ensure Apple's dominance as a (positive) world changer and possibly even a nation builder, which is the best kind of press any company can have.
An industrial revolution on a worldwide scale with a spotlight on the environment and the basic rights of the lowest-level workers are Apple's next step to eventually become the world-changing company its founders have always hoped it'd be. Of course, Apple has modified the world with its products by rethinking the way we work, relax and play, but that change is only superficial if it rides on the backs of slaves and destroys the resources that enable us to exist.
About the Author:
Fausto Mendez is the editor of ReleaseDates.co, a free website and subscription service that updates its readers only about the gadgets and firms they care about.
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