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Thursday, 1 March 2012

Honoring Top Inspirational Speaker and Author: Dan Kennedy

By John Beede


Dan Kennedy is a different sort of motivational speaker, and proud of it. In fact, he'd almost certainly take offense to the term, as he is a business trainer and marketer first... yet his teachings have encouraged thousands of people to improve their businesses, therefore, he qualifies in our 'top motivational speakers' list.

Kennedy is globally recognized as a 'millionaire-maker', serving people from all backgrounds to change their knowledge into wealth. He has been labeled as the "Professor of Harsh Reality" for the main reason that he is sarcastic, provocative, irreverent, and states it with an entertaining, but 'in-your-face,' 'no nonsense' way that no other marketing expert does quite like Mr. Kennedy.

He promotes that his teachings about direct-response marketing are relevant to all sorts of niches and businesses. He is a foremost specialist in internet strategies, direct marketing, copywriting, and revenue improvement systems. One of the main ideas that he encourages to get customers and buyers to come to you, or the business, instead of you chasing them. To do this, he stresses sequential campaigns consisting of direct-mail letters, postcards, faxes, and much more. Copywriting, or 'salesmanship-in-print' is his specialty. Dan Kennedy's multi-step direct-mail promotions which he composes for himself and for his potential customers have been acknowledged with hundreds of thousands of individuals yielding millions in proceeds.

Additionally, Dan Kennedy is the "secret genius" behind quite a few ads you have likely seen in such outstanding publications such as The Wall Street Journal, Entrepreneur, Success, Inc., and USA Today.

Though Kennedy almost never speaks any longer, excluding events sponsored by Glazer-Kennedy Insider's Circle or a hand-picked activities for exclusive prospects, he was formerly amongst the most popular, hard-working speakers in direct marketing-related issues. For instance, it was conventional that in a single year he would talk to more than 200,000 individuals, sharing the platform with other famous speakers like Tom Hopkins, Mark Victor Hansen, Zig Ziglar, Joe Sugarman, Corey Rudl and Ron LeGrand in the 'Get Motivated' seminars. He was constantly the 'closer,' selling much more dollar value in products compared to much of the other speakers... to a dwindled audience.

He is the author of more than 11 publications; the most recent of his book is NO B.S. series that are available online.

One phenomenal top quality about Dan: he is not easy to do business with. He keeps a demanding schedule of speaking, copywriting, training, generating television ads consulting and handling his personal business enterprise. He rarely remains in his office, onlyonce answering incoming telephone calls and new 'non-public' potential clients are requested to present info via fax prior to getting a phone call scheduled with him. He is militantly opposed to have his time wasted, and he's known for 'firing clients' who he doesn't enjoy working with.




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1 comment:

  1. This post is really a great source of inspiration for every web copywriters to create excellent content.

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