FHTM distributors: Are you committed to developing a big business? If you are, read this entire article right now. If you seek to become a top earner, it's vital you get way beyond merely talking to colleagues, associates, family and friends about your business.
You've got to learn to acquire customers and business partners the way nearly all legitimate businesses do: through marketing! Below are 3 strategies 7-figure earners taught me I have successfully used to take my business to an entirely new level:
Strategy #1: Leverage A Free Offer. Generating leads for your FHTM business comes down to two steps:
1. Attract network marketers to your website. You can attract visitors by advertising on Facebook, publishing Youtube videos, or pursuing other tactics.
2. Provide a valuable, downloadable guide in exchange for visitors' names and emails. The free training should focus on solving one or more of network marketers' key problems:
- Not enough revenue
- Attrition
- Low levels of duplication
- Running out of friends and family to approach about the business
Your free download could be a free 10-20 page report in PDF report. Create the training yourself, or hire someone to create it.
Over-deliver on your free offer and exceed the prospect's expectations. By over-delivering with your free offer, you will make a very good first impression that influences things down the road in your FHTM venture.
By creating a powerful first impression, you are likely to sponsor a higher percentage of prospects into FHTM. Build the relationship by continuing to provide free instructional tips via email. At the end of each email, promote a product or your FHTM opportunity.
Strategy #2: Purchase The Premium Level
A large number of network marketing product lines have multiple tiers. A typical setup looks like this:
- A basic level that's the lowest price.
- A middle tier.
- One product at the most expensive price point.
Make sure you purchase the highest-tier product. This is the simple method to push your FHTM income to the very top. It's common that you can only generate commissions on the sale of products you own yourself.
- The smallest payouts come from sales of the lowest tier product.
- Selling the premium version will pay the highest commission.
- You put in the same level of effort, and earn a fraction of what you otherwise could earn.
- People at the higher tiers will earn far more than you. their advertising budgets will be far bigger than yours, because your commissions per sale are smaller.
- You weaken your belief and self-confidence by subtly telling yourself you don't deserve to be at the top level. You will not follow through with the discipline and hard work critical to success, because you will have ruined your belief structure.
Under no circumstances should you allow how much money you think you have be the deciding factor here. ALWAYS buy the premium level. It likely you will never truly succeed in your FHTM venture if you don't purchase the premium tier products.
Strategy #3: Automate Your Follow-Up With Email
Any time you generate a lead for your FHTM business, call up your lead the same day (if possible, the same hour), when your lead is still fresh. Rather than explaining or talking a lot, simply ask questions about what the prospect is seeking. Listen. You want to assess if this person is a good match for your FHTM venture.
Complement your phone follow up with automated email marketing. Every email should include instruction that assist the reader to build his network marketing business.
Teach about lead generation, recruiting and retention tactics, or any other pertinent topics. In the end of each email, and also in the body of every e-mail, include a link to the next step in your exposure system for your FHTM business. Email follow up:
- Complements phone follow-up, it doesn't replace calling leads by telephone
- Puts your marketing message in front of prospects while you do other things
- Allows you to craft the ideal marketing message for your FHTM business
You've got to learn to acquire customers and business partners the way nearly all legitimate businesses do: through marketing! Below are 3 strategies 7-figure earners taught me I have successfully used to take my business to an entirely new level:
Strategy #1: Leverage A Free Offer. Generating leads for your FHTM business comes down to two steps:
1. Attract network marketers to your website. You can attract visitors by advertising on Facebook, publishing Youtube videos, or pursuing other tactics.
2. Provide a valuable, downloadable guide in exchange for visitors' names and emails. The free training should focus on solving one or more of network marketers' key problems:
- Not enough revenue
- Attrition
- Low levels of duplication
- Running out of friends and family to approach about the business
Your free download could be a free 10-20 page report in PDF report. Create the training yourself, or hire someone to create it.
Over-deliver on your free offer and exceed the prospect's expectations. By over-delivering with your free offer, you will make a very good first impression that influences things down the road in your FHTM venture.
By creating a powerful first impression, you are likely to sponsor a higher percentage of prospects into FHTM. Build the relationship by continuing to provide free instructional tips via email. At the end of each email, promote a product or your FHTM opportunity.
Strategy #2: Purchase The Premium Level
A large number of network marketing product lines have multiple tiers. A typical setup looks like this:
- A basic level that's the lowest price.
- A middle tier.
- One product at the most expensive price point.
Make sure you purchase the highest-tier product. This is the simple method to push your FHTM income to the very top. It's common that you can only generate commissions on the sale of products you own yourself.
- The smallest payouts come from sales of the lowest tier product.
- Selling the premium version will pay the highest commission.
- You put in the same level of effort, and earn a fraction of what you otherwise could earn.
- People at the higher tiers will earn far more than you. their advertising budgets will be far bigger than yours, because your commissions per sale are smaller.
- You weaken your belief and self-confidence by subtly telling yourself you don't deserve to be at the top level. You will not follow through with the discipline and hard work critical to success, because you will have ruined your belief structure.
Under no circumstances should you allow how much money you think you have be the deciding factor here. ALWAYS buy the premium level. It likely you will never truly succeed in your FHTM venture if you don't purchase the premium tier products.
Strategy #3: Automate Your Follow-Up With Email
Any time you generate a lead for your FHTM business, call up your lead the same day (if possible, the same hour), when your lead is still fresh. Rather than explaining or talking a lot, simply ask questions about what the prospect is seeking. Listen. You want to assess if this person is a good match for your FHTM venture.
Complement your phone follow up with automated email marketing. Every email should include instruction that assist the reader to build his network marketing business.
Teach about lead generation, recruiting and retention tactics, or any other pertinent topics. In the end of each email, and also in the body of every e-mail, include a link to the next step in your exposure system for your FHTM business. Email follow up:
- Complements phone follow-up, it doesn't replace calling leads by telephone
- Puts your marketing message in front of prospects while you do other things
- Allows you to craft the ideal marketing message for your FHTM business
About the Author:
Eduardo Kooliantra has taught thousands of people how to grow businesses like FHTM. Visit his website to learn tips to benefit your FHTM business.
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