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Friday, 4 May 2012

Choosing The Matching Colour For A Corporate Clothing To Send The Right Message

By Ilechukwu Magnus


Has it ever occurred to you that it is not every clothing in the market that can serve as a corporate clothing for your employees? While the right fit, style, and price is important, there may be one factor you have overlooked.

Consider the colour.

Colour is a constant for individuals who can see and is a great psychological tool. With the right colour decision, you can achieve a little bit more; encourage your employees and send the right message with them while drawing your clients nearer.

How To Choose The Right Colour For A Corporate Clothing- Are Your Colours Sending The Deserved Message?

Companies don't just choose the colours of their website, logos, products and cloths for fun. They all mean something. Take a second look at Campbell's soup. They have never changed that four colours for years.

It is nice to throw in that question, why? But take some time to think of the image that came to your head as you heard the word Campbell. If I am not lying, the image you had was their label. This is because those colours have been psychological picked to represent the brand.

If you are going to purchase clothing for your employees, choosing the correct colours can mean the difference between creating a long lasting positive impression on your clients or not. If you want your clothing to send the right message and encourage the growth of your company, consider the following.

Find A Corporate Clothing With Some Black Colours- Black colour- Black generally represent power and authority. However, it can often be overwhelming due to its serious nature if it not combined with other colours.

White colour- White colour signifies purity. People who wear white are seen as being creative, trustworthy and safe.

Grey colour- Grey is practical and solid. While it can be used to gain command and respect, it shows a rather weaker authority than black.

The red colour- Red is an attention drawing colour. Red can be used with some accessories like ties to create a feeling of strength and power but care should be taking not to overdo it.

Blue- Many people see blue as their favourite colour. This may be because blue has a way of inducing calmness in individuals when viewed. Blue is also associated with some other qualities like steadfastness, dependability, loyalty and wisdom. This is why many people choose to have blue colour in their uniform.

The colour green- At the sight of green most people think of wealth, conservative thinking and some touch of masculinity. This colour is also thought to be very calming and pleasing to the eye.

The yellow colour- Yellow is associated with happiness and good living. When we see yellow, serotonin is released in our brain which is a chemical that prompts good feeling.

The organe colour- Located between yellow and red is the colour orange. This colour is associated with some of the qualities of yellow and red. People who see orange often feel warm, more energy and ambition.

Before you choose corporate clothing for your employees, take a second to consider what message you are sending with the clothing colours. Will the colours you choose help to increase your sales, instil trust, and encourage the growth of your business? How to purchase the right corporate clothing




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