If you are like most people, you consider yourself relatively intelligent, thoughtful, and somebody who controls your own destiny through you conscious decision making process. You may be shocked to find out that despite our being at the top of the evolutionary food chain, we are still given to motivating factors that are beyond our control. And these instincts can be very hard to resist.
What is likely the most effective exterior motivating factor is that of "Social Proof." Social proof is the reason for market crashes, fashion trends, horrible behavior by whole countries, as well as pet rocks. The excellent news is that you could both leverage social proof to your easy gain, and resist giving in to it.
How to define the explanations social proof is so robust? Envisage living fifty or a hundred thousand years ago. Your survival was a daily battle between you and the elements. There wasn't much of a promise of anything. The only real hope we had was to stick together in our tribe. When our tribe decided to move, we moved right together with it.
If you were the type of individual that always argued with what everybody else was doing, you wouldn't have survived very long. And you would not have, therefore, passed on many of those genes that made it possible to ignore what everybody else was doing. Since evolution is a very slow process, our minds remain programmed with that "follow the gang" mentality in relation to many things.
If you have ever been strolling down the road and saw a huge crowd gathered, it was likely very hard to keep from feeling the need to investigate and find out what they were gawking at. If you passed by a guy on the road corner looking up at the sky, you'd probably wonder what was wrong with him. But in the event you passed by a gaggle on the street corner staring up, you'd likely wonder what as up in the sky.
How are you going to leverage this? Simple. Utilize any means necessary to present your message or your communication as if in case you have the masses on your side. As if the masses have already decided that your idea, whatever it is, is already a foregone conclusion. There's a reason McDonalds has those signs that say "Over twenty seven trillion sold," or whatever the exact figures are.
How are you going to avoid being sucked into a fashionable or unsafe idea by a crowd? Ask yourself if you'd still be doing what you were considering doing if nobody else were doing it. Would you be standing there doing the Macarena if nobody else was? Probably not. This tends to take some fortitude, as it may be strategically hard to resist the will of your crowd, as plentiful social experiments have demonstrated. It may take a while to develop some resistance, but it's of great benefit in the long run.
What is likely the most effective exterior motivating factor is that of "Social Proof." Social proof is the reason for market crashes, fashion trends, horrible behavior by whole countries, as well as pet rocks. The excellent news is that you could both leverage social proof to your easy gain, and resist giving in to it.
How to define the explanations social proof is so robust? Envisage living fifty or a hundred thousand years ago. Your survival was a daily battle between you and the elements. There wasn't much of a promise of anything. The only real hope we had was to stick together in our tribe. When our tribe decided to move, we moved right together with it.
If you were the type of individual that always argued with what everybody else was doing, you wouldn't have survived very long. And you would not have, therefore, passed on many of those genes that made it possible to ignore what everybody else was doing. Since evolution is a very slow process, our minds remain programmed with that "follow the gang" mentality in relation to many things.
If you have ever been strolling down the road and saw a huge crowd gathered, it was likely very hard to keep from feeling the need to investigate and find out what they were gawking at. If you passed by a guy on the road corner looking up at the sky, you'd probably wonder what was wrong with him. But in the event you passed by a gaggle on the street corner staring up, you'd likely wonder what as up in the sky.
How are you going to leverage this? Simple. Utilize any means necessary to present your message or your communication as if in case you have the masses on your side. As if the masses have already decided that your idea, whatever it is, is already a foregone conclusion. There's a reason McDonalds has those signs that say "Over twenty seven trillion sold," or whatever the exact figures are.
How are you going to avoid being sucked into a fashionable or unsafe idea by a crowd? Ask yourself if you'd still be doing what you were considering doing if nobody else were doing it. Would you be standing there doing the Macarena if nobody else was? Probably not. This tends to take some fortitude, as it may be strategically hard to resist the will of your crowd, as plentiful social experiments have demonstrated. It may take a while to develop some resistance, but it's of great benefit in the long run.
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