Change is inevitable but surely there is no industry where trends change as fast and as sudden as the fashion industry. Trends in Europe or elsewhere quickly find their way across the ocean and often have a marked influence on South African clothing. Trends are not followed slavishly, however, and there is always a local flavor to the dress of the locals.
One of the main influences on the apparel worn by the citizens of this country is the climate. The RSA does not suffer the severe cold that is commonly experienced by the Northern hemisphere. People therefore dress to accommodate the weather. Winter costumes, for example, will never be suitable to be worn in Europe because the winters are mild.
This country is home to many different cultures. Each culture boast traditional apparel that range from colorful and exotic to purely utilitarian. Many people wear their traditional costumes to formal events and even as everyday dress. Of course, it is common for one culture to influence the dress of other cultures.
The world has become a very small place and fashions that are popular in other parts of the world quickly find their way to the RSA. As with any other country, various factions follow various trends, but many international trends are adapted for local conditions. Brand names remain popular, however.
Locals do not always slavishly follow international trends. Local designers have won top awards at major international fashion shows and have been known to set new trends. Animal prints and African themes have become fashionable everywhere in the world. Many of these designs are inspired by the rich cultural heritage of this land of many cultures.
The fashion industry in this country has a rich and long history but at present the manufacturing side is experiencing trouble due to the import of cheap Eastern apparel. The government of the country has not done much to protect the industry. Unless measures are taken, the South African clothing industry may decline to the point of insignificance.
One of the main influences on the apparel worn by the citizens of this country is the climate. The RSA does not suffer the severe cold that is commonly experienced by the Northern hemisphere. People therefore dress to accommodate the weather. Winter costumes, for example, will never be suitable to be worn in Europe because the winters are mild.
This country is home to many different cultures. Each culture boast traditional apparel that range from colorful and exotic to purely utilitarian. Many people wear their traditional costumes to formal events and even as everyday dress. Of course, it is common for one culture to influence the dress of other cultures.
The world has become a very small place and fashions that are popular in other parts of the world quickly find their way to the RSA. As with any other country, various factions follow various trends, but many international trends are adapted for local conditions. Brand names remain popular, however.
Locals do not always slavishly follow international trends. Local designers have won top awards at major international fashion shows and have been known to set new trends. Animal prints and African themes have become fashionable everywhere in the world. Many of these designs are inspired by the rich cultural heritage of this land of many cultures.
The fashion industry in this country has a rich and long history but at present the manufacturing side is experiencing trouble due to the import of cheap Eastern apparel. The government of the country has not done much to protect the industry. Unless measures are taken, the South African clothing industry may decline to the point of insignificance.
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